DSM is optimistic and positive about China's paint

DSM has an optimistic and positive attitude towards China's paint market

DSM has an optimistic and positive attitude towards China's paint market

December 19, 2018

from left to right:

DSM resin - functional materials business department paint resin business department printing and packaging business Asia Pacific Business Manager Chen is not sold by ton Zhiguang

DSM resin - functional materials business department chief marketing officer Shruti singhal

DSM resin - function Martin vlak, general manager of special resin business of coating resin Business Department of materials business department Marc Roelands, global business director of printing and packaging business of coating resin Business Department of functional materials business department Marc Roelands, recently, Royal DSM group of the Netherlands launched a series of innovative coating resins: environment-friendly coating solution tianruitm (recovery ®)， Touch ink resin series skins ® By DSM, neocryl can replace the two-component system ® Tb-001 one component waterborne wood paint resin with a temperature of more than 475 degrees is easy to cause discoloration or bubbles, as well as uralac for automotive touch up paint and other metal and plastic surface coatings ® 7137 E-70 and hybrand ® CY 235 e-75 coating resin. These advanced solutions are not only applied in the consumer market, but also in the commercial field, which fully demonstrates DSM's concept of "creating a better life"

taking this opportunity, the management team of DSM resin functional materials division received a media interview in Guangzhou and had an in-depth exchange on topics such as development strategy and market prospects. With the rapid development of network technology and Internet, shurti s, chief marketing officer of DSM resin functional materials division, said in an interview that DSM's water-based coating resins are widely used. In addition to occupying a leading position in the application of container coatings, they are also used in furniture, metal, construction, transportation coatings and other fields

according to Shruti, DSM's innovation fields come from three aspects: water-based coating resin, powder coating resin and UV coating resin, which enable DSM to comply with the development trend of China's industry and better achieve the goal of sustainable development. "For example, in terms of technological innovation, the strategic plan updated by DSM group in June 2018 shows that the company hopes to reduce greenhouse gas emissions by 30% by 2030 (compared with 2016) In addition, there are a series of other measures that we are proud of. DSM has initiated the establishment of a water-based platform with industrial chain partners 10 years ago, which has not only affected the coating industry, but also the chemical industry, because DSM has brought the concept of water-based coatings to the Chinese market. "

when talking about the Chinese market, Martin vlak, general manager of special resin business of coating resin Business Department of DSM resin functional materials business department, said: "In the past few years, DSM has achieved great success in the Chinese market. DSM has a strong team in China. This team includes not only Westerners, but also many Chinese natives, including technicians, R & D personnel and practitioners. In the next few years, China will go further and further on the path of sustainable development, and the growth rate of the Chinese market will exceed that of other countries, which also brings great benefits to DSM There are huge business opportunities. As we said, our technology can also reach a lot of end-user areas. We have a total of 12 to 13 market segments, and we are dominant in some markets, such as container coatings and furniture coatings. "